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Gigi de lana before11/12/2023 ![]() Television was the only way to see fashion for me back then,” he recalled.įashion allowed him to express himself. I still remember I traveled to Rome to buy it with my friend, there was no Gucci store in Naples at the time, and luxury was really not part of our world. Gucci to me equals luxury and the first fashion piece I ever owned was a Gucci jacket by Tom Ford. “I never thought I would become the creative director of Gucci and I was very happy at Valentino, but I am very proud of this role. He debuted in the fashion industry as assistant patternmaker at Prada in 2003 and left in 2006 when he joined knitwear manufacturer Annapurna until, two years later, he was named head designer of the women’s knitwear and jersey collection at Dolce & Gabbana. Named to his current post in January, De Sarno joined Gucci from Valentino, where he spent 14 years and rose through the ranks to become fashion director of men’s and women’s ready-to-wear in 2020. Otherwise, he said simply, “I am just doing my job, I like it, it’s what I want to do and every day I am surprised and amazed I am here.” Showing no apprehension ahead of his first show, he admitted, however, that he gets a bit more nervous when people ask him how he feels about his debut at Gucci. “People imagine I have this long list of rules, limits or obligations, but that’s not true at all. However, “I still want to be Sabato, have some fun, and there needs to be some degree of levity,” he claimed, saying he relished the freedom he has been given so far. He is conscious of the role he plays at Gucci, underscoring that it’s a “great opportunity and a dream,” and is very serious about his job, aware of the task at hand as Kering chairman and chief executive officer François-Henri Pinault aims to refresh the brand and boost its performance. ![]() Hailing from Cicciano, a small town near Naples, the spontaneity and engaging ways Neapolitans are associated with are still there. Wearing a practical and casual T-shirt over comfortable pants and Converse sneakers, all in black, De Sarno posed gamely for the WWD shoot, his manner friendly and easy. He lives between Rome, Milan and Brussels, where his husband works, and he always makes time for family and friends. While those who know him swear by his skill at organization and describe him as creative but also concrete, a good planner and tenacious, De Sarno said he is actually very instinctive and that being organized helps him structure his life so that he does not have to miss out on anything. I went to the Savoy Hotel, where Guccio Gucci worked and the elevator, inside, is red,” he said. The very first Jackie bag was black with a red lining. To De Sarno, however, this is not surprising. Gone is his predecessor Alessandro Michele’s ornate green decorative pattern embossed onto paper bags - the new shopper is a liquid, almost shiny yet deep red with the brand’s name spelled out in white. To show exactly what kind of red he has in mind, since this is a shade that veers toward a deep rose red, almost burgundy, De Sarno pulled out the new packaging, which is sure to catch any loyal Gucci customer off-guard. On his mood board, Ancora is spelled out in white on a red sheet of paper, surrounded by other red references - a Lucio Fontana slashed canvas, a red Jackie bag, shining red lips and Gucci’s monogram in red, among others. “Ancora is a word that you use when your desire is not over yet, whether it’s a kiss or an embrace, or making love it’s as if you own something and you want more of it.” He also said he wanted to “fall in love with fashion all over again - ancora.” ![]() It’s not surprising then that he would select one specific word for his first womenswear collection for Gucci, to be shown in Milan on Friday: “Ancora,” or again in English. Gucci's 'Cosmos' Party, Iris van Herpen on Show, Behind John Demsey's Door
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